Inbox Insights

Do This With Your Own Emails

By: Scott A. Hartley Published on: 12/09/2025

A 30-second email hack stunned my client—he realized it could be the difference between inbox and spam. I recorded a quick video breaking down this simple but powerful trick every email sender should start using immediately.

Inbox PlacementEmail Marketing

Are you missing this opportunity on your unsubscribe page?

By: Scott A. Hartley Published on: 06/09/2025

Instead of a bland “sorry to see you go,” this smart “Exit Bribe” offers free AI tools—like a YouTube script planner, viral hooks, and a content tracker—to re-engage subscribers before they unsubscribe. And it works.

EngagementEmail MarketingSubscriber Retention

Texas just threw down the SMS gauntlet

By: Scott A. Hartley Published on: 02/09/2025

Texas now requires SMS marketers to register, pay fees, and post a $10K bond—fines hit $5K per violation. With SMS strangled by red tape, smart businesses double down on email, where success depends on deliverability, not state bureaucracy.

Marketing StrategyEmail MarketingMarketing Regulations

4 Seconds From Disaster

By: Scott A. Hartley Published on: 12/08/2025

Two drivers ignored flashing train signals and barely escaped disaster. Email marketers do the same every day—ignoring the rules until their deliverability gets crushed. Don’t be the minivan guy.

Inbox PlacementEmail MarketingDomain Reputation